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Documentary flim
  • Executive Producer
    “It was only natural to produce a film that tells
    the story of these journalists and a department
    that surely has been a voice for freedom for the
    passed few years. It surely has been a great
    journey for us all and one worth sharing. ”
    Kismet El Sayed is a business development executive, who led
    multidisciplinary teams to accomplish various projects in the field of
    media. With a track record of more than15 years of hands-on experience in
    management, strategic planning, business development, project
    management she holds a strategic role in Al Masry Media
    Corporation.Since joining Al Masry Media Corporation in 2007 she
    succeeded in the development and implementation of an innovative digital
    strategy that put the organization at the forefront of independent
    organizations in the region. Al Masry Media Corporation transformed in
    record time from being a daily newspaper to a media content house
    producing video, audio, multimedia, animation, graphic and
    documentaries. By this bridging the gaps better ‘new media’ and
    ‘mainstream media’. Her work included developing an interactive portal
    platform that combines social media, web TV, English Edition with citizen
    journalism. This service helped engage the generation of young people that
    are more outward looking and aware than its predecessors. Besides her
    work she is also studying for the International media Innovation Masters
    program at the university of Berline. Kismet was born in 1976 and
    graduated from the American University in Cairo with a bachelor in political
    science she is married and is the mother of Fahmy, 3 and Malak 5.
    Reporting…A Revolution
    15
    Notes about the film
    When I joined Al Masry Media Corporation my vision was to increase the
    space and the capacity of digital media in the organization. In 2007 Al
    Masry Al Youm was already a very successful daily print operation so it was
    a huge challenge to integrate the digital medium. I had to make sure that
    all digital media products and services are sustainable (commercial
    viability), are of high quality and get integrated with the existing operation.
    The first success in the digital sphere was defiantly video. This is largely
    because we had the right leadership and a great team of journalists that
    embarrassed it. There is nothing more effective than getting a group of
    young passionate motivated people to form a team, especially when we
    constantly have to deal with limited resources. “Do more with less” was the
    motto we all had to follow. We had to always improvise and look for
    creative ways to get the job done. Sometimes such circumstances lead to
    even better outcome. The flip cams and mobile phone equipment we had to
    use actually brought us very unique content as journalist where able use
    them without getting spotted by the police. And when they were
    confiscated or broken we were not too upset. We were also able to give
    100 journalists a camera which other wise would be impossible. We were
    able by this to record so much brutality, violence, corruption, dishonesty,
    carelessness and neglect by the state and people in power.
    This film is really the outcome of 3 amazing years of hard work and
    dedication. It is really this passion and dedication that made us manage
    the chaos of the revolution. It is this compassion and teamwork that kept
    everyone going during terrible times. It was only natural to produce a film
    that tells the story of these journalists and a department that surely has
    been a voice for freedom for the passed few years. It surely has been a
    great journey for us all and one worth sharing.

  • Al Masry Media Corporation.2011